Multimedia solutions for any project, big or small.
Multimedia solutions for any project, big or small.
The Schoerke Foundation
Donors, volunteers and teachers interested in good will and philanthropy.
Engage users and encourage them to donate or volunteer
Build a lasting relationship with current donors and volunteers
Reorganize existing content into an easier to understand architecture
Facilitate area-specific donations
Increase overall donations
Allow board members to edit content themselves
Together, the board chairman and I reviewed existing content, new content and discussed ideas for future content. The initial process was one of education, and I explained the idea of content strategy and usability, and how Schoerke's old site was very marketing-centered, and didn't speak to any of the user's goals on the site.
We developed a strategy by which we can bring in new donors and volunteers, and also honor those who have in the past given to the foundation. By featuring a spotlight volunteer, scholar or donor in each of their sections of the site, Schoerke establishes a longer-lasting relationship with those who are already participating, and gives users new to the foundation a taste of how they can make a difference.
One of the technical requirements being an editing system that allows board members to make changes with little technical expertise, I initially picked MojoMotor as the CMS we would be using. After content requirements outgrew what MojoMotor is capable of, I moved the content we had over to ExpressionEngine, which was much more suited for the job.
I am using a few ExpressionEngine plugins to make things easier for Schoerke. Matrix runs all of the slideshows and spotlights, Wygwam allows board members to edit content in a WYSIWYG and SafeCracker (now part of ExpressionEngine) allows all edits to be made on the front-end of the site, without needing to use the control panel whatsoever.